Big Pharma Is Innovating With Social Media -- Really
Rosina Samadani
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Posted 04.01.2012
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Business
Read More:
Ginger.io,
West Wireless Health,
Open Data,
Apps,
Crowdsourcing,
Pfizer,
Innovation,
Sanofi-Aventis,
Patients,
iPhone Apps,
Center for Medicare and Medicaid Services,
Pharmaceutical Companies,
Social Media,
Pharmaceutical Industry,
Diabetes,
True Ventures,
Technology,
Health Care,
Business News
When big pharma leverages technology, open data and social media to develop innovative patient-facing apps, it's a win to the fourth power.
