My experience simplifying a development message was last year during the "Every Child Deserves a 5th Birthday" campaign. The rallying cry was easy to understand. No child should die from a preventable disease.
I was intrigued to watch a TED talk yesterday by Pankaj Ghemawat, who has looked into the numbers and reckons all this talk of 'globalization' is in fact a load of 'globaloney' -- just an assumption that doesn't stand up to scrutiny.
You have a brain convinced that it's living in a state of siege and there's not a damn thing we can do about it. But nothing could be farther from the truth. Today the average citizen is more empowered to change the world than ever before.