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Goal Contagion

Those Pesky Unconscious Goals

Art Markman, Ph.D. | Posted 11.10.2012 | Healthy Living
Art Markman, Ph.D.

In these studies, the researchers were interested in whether activating a goal without conscious awareness would interfere with tasks that people were consciously trying to pursue.

Understanding The Air Guitar Itch

Art Markman, Ph.D. | Posted 07.16.2011 | Healthy Living
Art Markman, Ph.D.

The next time you find yourself at a great concert, let your inner air musician fly. You're just reflecting the way your body wants to understand the music. And when the band tells you to clap, join in. You'll end up feeling much closer to everyone else in the crowd.