"Beauty" is how we appreciate the world. It’s what attracts us to each other, and quite frankly, scientists suggest it's biologically advantageous. ...

On the research frontier where biology, psychology, and mathematics meet, the eye of the beholder and the beholder's brain and genome are an integrated system, a system to be mapped.

Quick: What's halfway between 1 and 9? According to a recent study, most little kids will answer "3," as will many people in non-literate cultures. And as it turns out, there's a solid evolutionary reason why that guess makes sense.

The Golden Ratio, usually denoted by the Greek letter ϕ (phi), has the propensity of popping up where least expected, in a variety of natural phenomena and works of art.

What is beauty? This question has plagued philosophers and artists for millennia. And now, modern scientists think they're close to figuring it out.