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Goodby Silverstein

Chevy Makes Big Advertising Move

AP | TOM KRISHER | Posted 05.27.2012 | Detroit

DETROIT — General Motors expects to save about $2 billion during the next five years by centralizing most of the global advertising for its Chev...

How Full-Service Advertising Agencies Are Becoming Interactive

Andrew Cherwenka | Posted 05.25.2011 | Media
Andrew Cherwenka

Technology in the past 10 years moved advertising beyond interruptive one-way push messaging into a two-way participative context. To agencies, this represents more than just a wealth of new media options.