Social influence has become a numbers game. How many likes, shares, followers, clicks can you collect? It turns out that it doesn't matter how much influence someone has if their message is irrelevant. Influence can provide sway, but relevance can spark action.
Beyond a blogging platform, Tumblr is like a social media network because it's about engagement and relationships based on your interests. You can follow blogs, and share content or interact with them based on relevance.