Two important but too-unsung women in media met at an idea this week: that media and advertising are becoming voluntary. Just as it becomes difficult to force people to pay for content, which is no longer scarce, it also becomes impossible to force them to see advertising.
After I wrote my first blog post here, I felt a certain sense of satisfaction. I felt like I'd excavated something difficult about ethnicity and gender and literature and identity. Imagine my shock when I saw the ads by Google.
In having made an attack on Google, China may have forced the US to address whether it must counter the Chinese threat by engaging in, if not actively protecting, the psychographic data of Americans using the web.