Because of the high cost of navigation systems that are built into cars, the PND makers do have room to grow their market, and their easy to use features and large displays could continue to make them attractive to or Boomers and Seniors who like to deal with a single function device they can attach to the windshield.
A lot of focus has been directed towards influence marketing this past year by businesses seeking to sway public conversations and advocacy in their favor. In response, there's a growing list of social influence platforms and strategies professing to hold the key to identifying and measuring social influence.