Digital silos are collapsing right in front of us. Today's social curated, lean, API-hungry businesses built at the blurred intersection of design and user experience are forcing CMOs and CEOs to adjust their marketing strategy accordingly.
How much time is Twitter going to take to be effective for your business? The simple answer is probably an hour or two a day, depending on your products and services, community service sophistication, how you're using the platform and how aggressively you want to grow your brand.
Parents may feel helpless in the shadow of the world's biggest Internet company, but we all have the power to change this, even if Google continues to be unwilling to make things right. Until Google lives up to its own "Do no evil" motto, it's up to parents to protect children.
The Story and Work sections offer great opportunities for you to include information both for recruiters/prospective employers and also for Google's search engine. Think of it as your LinkedIn Profile on steroids!
Recently, I've been haven't been seeing eye-to-eye with YouTube. YouTube, just one of the many social media websites consuming the lives of millions, has undergone many changes lately that I, quite frankly, do not like.
What changes can we expect to see in social media in the next 12 months? What trends do businesses and brands need to pay attention to in order to keep up? Here are my top 5 social media predictions for 2014!