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How to Redefine Your Marketing Strategy in Today's Tech Drenched World

Lee Traupel | Posted 08.29.2014 | Business
Lee Traupel

"There's many a slip twixt cup and the lip" is erroneously attributed to Shakespeare throughout history. The origins can be traced back to Greek myth...

Getting Attention in Today's Social Media Tower of Babel

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

One of our greatest challenges working with clients is getting their attention, let alone their target market demographics. Some see this shiny mark...

Marketing Prerequisites for Businesses in the Billion Dollar Age

Lee Traupel | Posted 09.02.2014 | Small Business
Lee Traupel

Digital silos are collapsing right in front of us. Today's social curated, lean, API-hungry businesses built at the blurred intersection of design and user experience are forcing CMOs and CEOs to adjust their marketing strategy accordingly.

Twitter Is Still the Best Water Cooler Ever for Brands

Lee Traupel | Posted 07.28.2014 | Business
Lee Traupel

How much time is Twitter going to take to be effective for your business? The simple answer is probably an hour or two a day, depending on your products and services, community service sophistication, how you're using the platform and how aggressively you want to grow your brand.

The Most Annoying Things About YouTube In 2014

The Huffington Post | Katla McGlynn | Posted 06.30.2014 | Comedy

Two words: Google Plus. In their annual summary of the biggest complaints about YouTube, Barely Political nails everything that's wrong with the si...

Google+: A Playground For Predators? What Parents Need to Know

Sue Scheff | Posted 08.03.2014 | Parents
Sue Scheff

Parents may feel helpless in the shadow of the world's biggest Internet company, but we all have the power to change this, even if Google continues to be unwilling to make things right. Until Google lives up to its own "Do no evil" motto, it's up to parents to protect children.

Google+ Is Very Much Alive -- Here's Why

Matthew Rappaport | Posted 07.14.2014 | Technology
Matthew Rappaport

Did you hear the one about Google+ being dead, walking dead, on life support, in a coma, finished, going away, and kaput?

Google+ Isn't Dead. It's Just In A Coma And On Life Support

The Huffington Post | Dino Grandoni | Posted 04.25.2014 | Technology

Google has not, and probably will never, announce that Google+ will be "sunsetted" (the company's favorite euphemism for killed off). But the Internet...

3 Steps to Perfecting the Right Social Media Mix for Your Small Business

Paul Proctor | Posted 06.16.2014 | Small Business
Paul Proctor

By now, many businesses recognize the advantages of social media: reach your audience for free or at a low cost, build your brand, and share your expertise.

Is Your Social Media Failing?

Scott MacFarland | Posted 06.08.2014 | Business
Scott MacFarland

Social media is moving at warp speed and most people who are charged with managing the content and distribution are not well equipped to handle the ever-changing social eco-system.

WATCH: Google+ And The Value Of Being Not Facebook

Shawn Amos | Posted 06.04.2014 | Technology
Shawn Amos

What if bigger isn't better after all? What if better is better? Google+ will never have a user base to rival Facebook's. It just won't. Not even if ...

Happy Caturday!

Huffington Post | Matthew Rappaport | Posted 04.05.2014 | Comedy

Cats rule the Internet and they also rule Google+! While there are many GIFs of cats around the interwebz, Google+ has allowed many to get into th...

Google's Apparently Sick Of Hearing People Complain About Glass

The Huffington Post | Tyler McCarthy | Posted 03.24.2014 | Technology

Apparently, Google is starting to get defensive about Glass. On Thursday, the company took to Google Plus and released a post titled “The Top 10 ...

You Next Job Can Find You: Draw Employers and Recruiters to You

Susan P. Joyce | Posted 05.05.2014 | Business
Susan P. Joyce

These days, the most effective way to find a job may be to attract employers to you. How can you do that? By creating and maintaining public profiles ...

Google+ Is Alive With The Sound Of Musicians!

Huffington Post | Matthew Rappaport | Posted 02.27.2014 | Entertainment

The internet is loaded with talented people, especially ones promoting themselves on social media. One cool tool that musicians have discovered is Han...

12 Reasons Google+ Isn't As Bad As You Think

The Huffington Post | Matthew Rappaport | Posted 04.27.2014 | Technology

Sit down for this: I use Google+, and I love it. Having said that, you might be thinking that I, like the parent company aggressively pushing the ...

Your Next Job Can Find You! Attract Employers to You With Your Google Plus Profile

Susan P. Joyce | Posted 04.13.2014 | Technology
Susan P. Joyce

The Story and Work sections offer great opportunities for you to include information both for recruiters/prospective employers and also for Google's search engine. Think of it as your LinkedIn Profile on steroids!

LGBT Celebs, Media Figures Join 'Uprising Of Love' Hangout Series For Russia

Posted 01.25.2014 | Gay Voices

A weeklong series of Google+ Hangouts called "Uprising of Love Hangouts on Air" will kick off Jan. 21, tackling a number of hot-button issues pertinen...

3 Easy Tips to Kickstart a Google+ Business Page

Lisa Parkin | Posted 03.18.2014 | Technology
Lisa Parkin

With experts insisting Google+ can no longer be ignored, it's time for businesses to restart their activity on this social medium and get engaged.

Your Gmail Is About To Get Even Less Private

The Huffington Post | Alexis Kleinman | Posted 01.23.2014 | Technology

If you're a Gmail user, you probably also have a Google+ account. Until now, that likely meant nothing to you. However, with a new Gmail update, ra...

My Big Problem With YouTube

Camille Ake | Posted 03.09.2014 | Teen
Camille Ake

Recently, I've been haven't been seeing eye-to-eye with YouTube. YouTube, just one of the many social media websites consuming the lives of millions, has undergone many changes lately that I, quite frankly, do not like.

2014 Social Media Predictions -- Hold On, It's Going to Get Bumpy!

Kim Garst | Posted 03.04.2014 | Technology
Kim Garst

What changes can we expect to see in social media in the next 12 months? What trends do businesses and brands need to pay attention to in order to keep up? Here are my top 5 social media predictions for 2014!

Human Search vs. Algorithmic Search: Are Facebook Shares Replacing Google Search?

Sunil Rajaraman | Posted 02.12.2014 | Technology
Sunil Rajaraman

Other publishers like Slate, The Onion, and TMZ have also seen an increase in traffic from Facebook as well, according to a chart BuzzFeed published showcasing Facebook's traffic referrals to its partner network sites. How does this traffic referral compare to Google?

Google Could Blackmail Us ALL

The Huffington Post | Katla McGlynn | Posted 12.12.2013 | Comedy

If you thought Google making people create Google+ profiles just so they can comment on YouTube videos was bad, wait until you see what happens when t...

Letter to Google: Why G+ Gets an F-

J.D. Rothman | Posted 02.10.2014 | Technology
J.D. Rothman

Dear Google, Until recently, I adored everything about you. In fact, I was one of your first fans. So it is with the utmost respect that I ask, that when it comes to Google Plus... what were you thinking?