While European companies have to comply with comparatively strict data privacy protection laws, Google's hunger for information seems to know no bounds. That has led to demands for uniform data privacy protection standards for all participants in the market. Otherwise, the European companies reason, Europe will be dependent on the Americans in the digital age.
The Autocomplete function of Google Search is both annoying and fascinating. When you start typing in the first letters or words of your search into the Google search box, Autocomplete takes a guess at what you are looking for and "completes" the search phrase by offering you multiple query phrases.