Endeavoring to rebrand their party, GOP elders do not want voters conjuring up names like Richard Mourdock and Todd Akin when they hear the words "Rep...

The issue with the current Republican Party is not a superficial messaging problem, nor is it about a particular policy position such as immigration or gay marriage. It's about the larger product itself. The concept of the party is murky and the murky messaging follows.

Republicans are really, really trying to learn how to communicate with women and minorities. Earlier this year, members of the House Republican caucus...

In the wake of the 2012 election, Louisiana Gov. Bobby Jindal undertook what amounted to a massive personal rebranding effort, with the likely purpose...

Attention, GOP: Your rebranding attempts are being undercut by a segment of your party getting big headlines and lots of airtime — a segment symboli...

Now that the Republican National Committee has filed its "autopsy," weighing in on what went wrong for the GOP in 2012, and where to go from here, dis...

The GOP lost what it thought was an eminently winnable presidential election in 2012, and while redistricting paid off in the House, the GOP also saw,...

In order to take the White House in 2016, the GOP must win traditionally blue states like New York and New Jersey to amass the electoral votes necessary to win the presidency. Only a guy like Christie, not Miami's Rubio or Louisiana's Jindal, can achieve this.

Because someone has to lose every election, the end of every election year brings a cascade of regret and recriminations upon the losers. And because ...

You wouldn't know it to look at the homepage for the Republican rebranding effort National Council for a New America, spearheaded by House Minority Wh...

Rep. Eric Cantor (R-Va.) generated the kind of buzz other politicians covet when he launched his bid to help rebrand the Republican Party last spring....

Republicans are attacking the wrong targets and pursuing the wrong goals. Trying to brand the Democrats is a colossal waste of time.

Ohio Republican Chairman Kevin DeWine fears that his national party will embarrass itself today by voting to "re-brand" the Democratic Party. Joining...

Gov. Sarah Palin has joined a list of Republicans who will take part in listening tours across the country. House Minority Whip Eric Cantor, R-Va., o...