When you think of Pinterest, your initial perception might be people planning their future weddings, posting their perfect wardrobes and pinning up their dream homes. But is there a place on this social network for government?
The goals of agencies will inevitably vary based on their size, location, and purpose. However, they all share the same question: How do we measure social media success if we are looking to track quality, as opposed to quantity, of interaction?
The real sea change here is not a federal commitment to cloud computing, telework, or even social media, but rather a realization that the nature of work and government service to its citizens has changed.
Getting the most out of social media means doing more than pushing updates. It will mean growing bigger ears and listening and building engaged networks of constituents.