Grandparentscom

Grandparents Day Hijacked by the Health-Care Debate? Awesome!

Gary Drevitch | Posted 09.24.2009 | Living


Gary Drevitch

There are more grandparents than ever, and more of them are directly caring for their grandchildren than at any time in our recent history. And yet -- no parades, no telethons, not even a zero-down, interest-free auto sale.

Are You The Left Out Grandparent?

Barbara Graham | Posted 05.22.2009 | Living


Barbara Graham

I'm sitting downstairs feeling useless while my daughter-in-law and her mother scurry about, attending to the new baby girl. I have been a grandmother for five days, and this is my first taste of Mother of the Father Syndrome.

Grandparents.com CEO Says Targeting Life-Stages is More Important Than Demographics

Nina Spezzaferro | Posted 06.19.2008 | Business


Nina Spezzaferro

With new targeting data available, especially on the Internet, advertisers should consider targeting people of a certain life-stage, rather than a particular age or gender.