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"GREAT Britain" Campaign

Public Diplomacy's Branding Trap

Philip Seib | Posted 03.19.2014 | World
Philip Seib

If Apple, Disney, Coca Cola and other corporate giants benefit from their carefully nurtured brands, why shouldn't nations do the same? "Branding" is a fashionable tool on which some public diplomats rely heavily... perhaps too heavily.

Much Ado About Victoria Beckham

Margie Goldsmith | Posted 04.17.2012 | New York
Margie Goldsmith

In person, Victoria Beckham is skinny. Anna Wintour OBE is even skinnier. At least that was my impression yesterday at the "GREAT" Britain campaign, in which both were featured at Grand Central's 42nd Street subway shuttle.

PHOTOS: Victoria Beckham Is The New Face Of British Tourism

Posted 02.16.2012 | Travel

She may have once been an ambassador of girl power, but now Victoria Beckham has a new mission to share. The British pop singer turned designer and so...