In transportation, as in so many economic sectors, the needs of the planet and the demands of capitalism are pulling in the same direction. An investment in fast-growing clean transportation technology is an attractive business proposition.
The ads tell consumers only part of the gas mileage story, sowing confusion about which cars are clean and which are not -- and leaving buyers at risk of driving off in vehicles that get worse mileage than they expected.
For far too long, green cars have been perceived as lacking in both style and power, with designs and drivetrains optimized for efficiency, rather than thrills. But some exciting entries into the segment have been chipping away at preconceived notions of what it means to drive green.
Nations such as South Korea, Japan, and China are aggressively investing billions of dollars in research and development and incentivizing deployment of EVs to capture large shares in this growing worldwide sector. We should too.
During the annual inspection of my station wagon, my car guy told me how excited he was about the future of the automobile: the promise of electric cars, battery improvements, near-zero emissions and high-mileage.