Green Consumers

Beyond Green

Wendy Gordon | Posted 10.29.2009 | Green


Wendy Gordon

It's not surprising, given the economic stresses on the American family, that many are seeing green in a more serious light -- not as a luxury, but as a necessity to integrate into all aspects of life.

Green Shopping Still Increasing, But Consumers Want More Information

Huffington Post | Dave Burdick | Posted 03.12.2009 | Green


LiveScience.com reports that people are buying as many or more green products now as they were before the economy, but that they still have questions ...

Is A Sustainable Trend Sustainable?

Brand Week | Becky Ebenkamp | Posted 06.24.2008 | Business


Is the environmental trend "sustainable"? To be so, marketers mad about the mantra might want to make sure their customers know what it means to maint...