Green Consumers

Is A Sustainable Trend Sustainable?

Brand Week | Becky Ebenkamp | Posted 06.16.2008 | Business


Is the environmental trend "sustainable"? To be so, marketers mad about the mantra might want to make sure their customers know what it means to maint...

The Big Green Gamble

Daniel Keeler | Posted 01.18.2008 | Business


Daniel Keeler

Allowing the corporate world to colonize, own and brand the environmental and social awareness movements is a dangerous strategy.

Spending Real Green for "Faux Green"

Robin Wilson | Posted 11.16.2007 | Living


Robin Wilson

How can a marketing campaign cloud the judgment of the consumer? Easily.


 

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