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Green Marketing

Starbucks Puts Sticker Shock on Coffee in Brazil

Eric Ehrmann | Posted 04.17.2009 | Business

Read More: Espresso, Leblon Mall, Ico, Expresso, Baristas, Cause Related Marketing, Social Responsibility, Cafe Pele, Juan-Valdez, Copacabana, Cumbia, Globalization, Fair-Trade, Coffee, Green Marketing, Mandelson, Ipanema, Colombia, Greenwashing, Illy, Schultz, Bogota, Greenmail, Starbucks, Sustainability, Porro, Business News
Eric Ehrmann

Rio -- Brazil's president Luiz Inacio "Lula" da Silva got free coffee from President Obama at the White House Saturday. But back home he'll pay $20 f...

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How the Green Community is Giving Birth to New Brands

Richard Seireeni | Posted 04.09.2009 | Green

Read More: Social Media, Green Businesses, Green Market, Branding, Marketing, Media News, Media, Business, Green Marketing, Green News
Richard Seireeni

In many cases, new green brands are entering and competing in markets that have been dominated by large multi-nationals for decades.

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Green Is Dead -- Long Live Green!

Graham Hill | Posted 04.15.2009 | Green

Read More: Green Living, Green Inauguration Ball, Green Wave, Green Marketing, Barack Obama, Green News
Graham Hill

Sustainable Industries, in its 2009 predictions, hypothesizes that the practice of companies' "going green" is "going down."

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To cure green fatigue: Overcome green muscle memory

Summer Rayne Oakes | Posted 12.01.2008 | Green

Read More: Green Fitness, Exercise, Green Conferences, Green, Green News, Green Fatigue, Green Living, Green Business, Green Marketing, Green Tips, Green News
Summer Rayne Oakes

Breaking a sweat I love the gym. My mind clears, my body detoxes, my brain gets a shot of endorphins, and I'm far more productive after a workout. ...

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Sustainable Business Serves The Women's Market, Naturally

Andrea Learned | Posted 09.27.2008 | Business

Read More: Women's Green Market, Marketing to Women, Green Living, Sustainable Business, Women's Market, Green Marketing, Green Market, Business News
Andrea Learned

The bonus is that while sustainability and better serving women are each challenging in their own right, they can be effectively approached as complementary pursuits.

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Greenwashing: The Six Sins Of Greenwashing

TheDailyGreen.com | Annie Bell Muzaurieta | Posted 08.04.2008 | Green

Read More: Environmentalism, The Six Sins of Greenwashing, Walmart Greenwashing, Green Washing, Green Marketing, Greenwashing, Greenwashing Companies, Green News

Greenwashing, the term used when a company misleads a consumer regarding its environmental practices, can make it difficult for the average eco-newbie...

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