From Ned Smith, BusinessNewsDaily Senior Writer: If you’re hoping to woo true environmentalists with your green products or services, you should ...

Ask a roomful of consumers, "Who here hates to see things go to waste?" and every hand will likely shoot up. But, if everyone hates to waste, then how come we generate so much of it? And what can we do to prevent waste from being created in the first place?

Communicating the benefits of "biobased" content, the world's newest ecological marketing term, is often tricky. Biobased represents all of green mark...

Should CFLs not be Energy Star qualified? Should strawberries destined to hit the road not be labeled organic? Should paper that's on its way to be bleached not be described as 'sustainable'?

WASHINGTON -- Expect to see fewer products pitched as "environmentally friendly" if the government has its way. Hoping to limit the number of decepti...

Ever since the resurgence of environmentalism in 1990, consumer polls have attempted to measure awareness, attitudes and behaviors towards environment...

The American Latino consumer community is a highly skeptical community, generally speaking, but one with deep cultural connections to the earth, to creative reuse and to conservation.

After some missteps, Nissan may now be on the right path. An ad I pulled from Fast Company recently hits all the right marks.

To the extent that the premium-priced green products named by the Times have taken a hit, consumers' disdain isn't news: Recession or not, mass consumers never loved paying extra for green.

Companies are going green with products large and small. From the Nissan Leaf to the household cleaners that promise to reduce the noxious chemicals ...

So strong was the antibusiness sentiment for the first Earth Day in 1970 that organizers took no money from corporations and held teach-ins "to challe...

The Green Mom Eco-cosm wields incredible influence in the broader consumer marketplace. These women represent the voice of the toughest of the tough, sustainably-minded consumer.

Who's this "sustainable consumer" business types now speak of? And is sustainable consuming even possible? That's the question for brands hoping to sidle into the green marketplace.

As more established companies head down the green path, they will find themselves subject to the demands of sustainability holism. Customers will say, "We like your new green product, but what about the other stuff you're selling?"

A modest partial list of ways for farmers to craft a story around their products, personalities, and people more effectively, especially at farmers markets.

Sustainable Industries, in its 2009 predictions, hypothesizes that the practice of companies' "going green" is "going down."