Green Marketing

Green Electronics: Only Half of the Story?

Wood Turner | Posted 02.22.2008 | Business

Read More: Environment, Environmentalism, Consumerism, Climate Change, Green Living, Green Marketing, Consumer Spending, Business News
Wood Turner

Should consumers buy a green product when faced with other less green choices? Sure, but not before asking themselves, first, whether they need the product at all.

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Spending Real Green for "Faux Green"

Robin Wilson | Posted 11.16.2007 | Living

Read More: Whole Foods, Green Consumers, Lifestyels of Health and Sustainability, Green, Eco-Friendly, Environmentalism, Green Living, Organic Cosmetics, Organic Foods, Green Marketing, Organic, Whole Foods 365, Organic Products, Recycling, Lohas, Greenwashing, Seventh Generation, Environment, Green Cleaning Products, Organic Eating, Greenseal, Living News
Robin Wilson

How can a marketing campaign cloud the judgment of the consumer? Easily.

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