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Green Standards

Sustainability Standards and Sustainability Creep

Gregory Unruh | Posted 08.06.2011 | Green
Read More: Green Frenzy, Branding, Sustainability, Green-Branding, Green Construction, LEED Platinum Certification, Green Standards, Green News
Gregory Unruh

The sooner companies recognize and get into the greening frenzy the better their chances of influencing the process. Companies are the only entities that can make standards real, by embodying them in products and services.

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Should We Green Wash for the Sake of Spreading Green to the Masses?

Tracy Hepler | Posted 05.25.2011 | Green
Read More: LEED Certified, Green Standards, Green Washing, West Coast Green, Gadi Amit, Confusion About Green Labels, Decoding Green Labels, Green News
Tracy Hepler

It is becoming increasingly dangerous that many within the green community are continually misusing "green" terminology to enhance the appeal of certain products.

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