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Green to Gold

If Business Leads, Will Consumers Follow?

John Friedman | Posted 07.14.2014 | Business
John Friedman

I first met Andrew Winston on the book tour for Green to Gold and have peripherally been connected with him over the last eight years. Since that best-selling book, a lot has changed in our world and our understanding of the issues it -- and we -- are facing.

Weak Environmental Regulations Show Little Faith in U.S. Business

Andrew Winston | Posted 11.13.2011 | Green
Andrew Winston

Choosing weaker environmental regulations actually makes our country less competitive and shows amazingly little faith in our business community to innovate.

Consumers Never Liked to Pay More for Green to Begin With

Andrew Winston | Posted 07.16.2011 | Green
Andrew Winston

To the extent that the premium-priced green products named by the Times have taken a hit, consumers' disdain isn't news: Recession or not, mass consumers never loved paying extra for green.

NBC Universal: Going Green Saved Us $2 Million

AP | Posted 05.25.2011 | Green

NEW YORK — NBC Universal says it saved $2 million last year by going green. The media giant has been promoting environmentally friendly efforts...