The problem with organizations that adopt a bottom line orientation toward sustainability is that they only do those things that are visible and have a quick financial payoff. They spread a veneer over the organization, but they do not change its essential nature.
While adults know there is no Santa Claus, they are less knowledgeable about the difference between green practices and green washing -- the act of saying something is green, instead of it actually being green.
We need to reclaim the valuable ad space within ourselves that BP has so smugly painted green and yellow. We need to challenge our notions that everything in this world is inexhaustible and put here solely for human use.
It is becoming increasingly dangerous that many within the green community are continually misusing "green" terminology to enhance the appeal of certain products.
The study found that making environmentally responsible consumer choices leads people to make unethical decisions (or at least not as nice ones) later...
In part, no doubt, to help salvage its GM-tarnished reputation, Monsanto now makes great play of its efforts to help engineer a second green revolutio...
When a company like Nestlé pipes-up about its unfounded environmental credentials with an attempt to address ecological concerns and to self-promote as a green steward, it's "super-greenwashing."
Forget the ghost-written pontifications of Joe-the-Plumber, meet Joe the Deacon. That's Joe Lucas, the VP of Communications at the ACCCE, the American Coalition for Clean Coal Energy.
Greenwashing, the term used when a company misleads a consumer regarding its environmental practices, can make it difficult for the average eco-newbie...