Although placing a dollar value on wild ecosystems may seem trite, it is actually the first step towards global conservation. Once our ecosystems have been assigned a monetary value then their importance become apparent to everyone.
Everyone wants to pour their climate message into the chasm of ignorance, including Glenn Beck and possibly an oil-backed group of Evangelicals, who push the notion climate change is a "false religion."
If they don't get their heads out of the sand, ostrich-minded lawmakers railing against increased energy costs because of the imposition of climate change measures risk the enmity of future generations.
Promoters of dirty air have been vilifying the Clean Air Act since it was just a notion in a congressional subcommittee, four decades ago. They carry on with the same fear-mongering today, peddling the same old falsehoods.