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Greenwash

Angry Birds: Audubon Lends Its Support to Industry Initiative That Labels Clearcuts as 'Green' for $60,000

Jim Ace | Posted 01.23.2014 | Green
Jim Ace

That's right! An organization whose mission is to protect birds is collaborating with an industry whose members regularly cut down the occupied habitat of threatened or endangered forest birds! That makes no sense.

Sliding Down the Slippery Slope: A Truth Too Big for Obama

Brian Czech | Posted 04.22.2013 | Green
Brian Czech

In the real world, economic growth means more economic activity, more population × consumption, more GDP. It means more greenhouse gas emissions, less biodiversity, and a growing ecological footprint.

Marketing Your Biobased Commitment to Consumers

Jacquelyn Ottman | Posted 02.13.2013 | Green
Jacquelyn Ottman

Communicating the benefits of "biobased" content, the world's newest ecological marketing term, is often tricky. Biobased represents all of green mark...

Corporate Social Responsibility -- Bandwagon or Built-in?

Jon Carson | Posted 05.28.2012 | Impact
Jon Carson

The more CEOs educated on the virtues of CSR (and there are many practical bottom line benefits like motivated employees, reduced supply chain costs, and loyal customers), the more they will rationally drink the Kool-Aid.

What Do Being Sustainable and Being Faithful to Your Spouse Have in Common?

Michael Kaye | Posted 09.12.2011 | Green
Michael Kaye

They are both worthwhile, they are both difficult, and they are both routinely lied about. This post is about sustainability and lies. I got inspire...

Tom Zeller Jr.

Green Group Duped By Video Sting

HuffingtonPost.com | Tom Zeller Jr. | Posted 07.17.2011 | Green

For some environmental advocates -- including prominent supporters like the actor Harrison Ford and the band the Dixie Chicks -- Conservation Internat...

Does Chevron Think We're All Stupid?

Rebecca Tarbotton | Posted 05.25.2011 | Green
Rebecca Tarbotton

Have you seen the way big oil has tried to rebrand itself since the BP oil disaster started six months ago? Each company wants us to believe it is the...

Avoiding Greenwash and its Dangers

Andrew Winston | Posted 05.25.2011 | Green
Andrew Winston

This week is the fortieth anniversary of Earth Day. In general, it's wonderful to see companies competing on green. But there is also a high risk of companies overstating the truth.

Saving Our Rainforests: Just a Sip Away?

Waylon Lewis | Posted 05.25.2011 | Green
Waylon Lewis

When Coke buys Odwalla or Pepsi buys Naked Juice, The Man dumbs the product down. It's no longer quite so high-quality, quite so green -- because The Man is about the bottom lines, not triple bottom lines.

Greenwashing: More Than 98% Of 'Environmentally-Friendly' Products Make False Or Confusing Claims

Guardian | Suzanne Goldenberg, US Environment Correspondent | Posted 05.25.2011 | Green

More than 98% of supposedly natural and environmentally friendly products on US supermarket shelves are making potentially false or misleading claims,...

Top 10 Greenwashers: What They Don't Want You To Know

WebEcoist | Posted 05.25.2011 | Green

As the green movement sweeps the globe, companies, trade groups and government organizations are eager to get a piece of the pie. 'Green' can definite...

Inconvenient Truths: Cute Animals Will Have To Die

The Independent | Posted 05.25.2011 | Green

Cute animals will have to die You may not have come across the Bewick's swan. The smallest swan found in Britain, it reaches our shores from its Sibe...

GM Asking Students to Help Greenwash

Glenn Hurowitz | Posted 05.25.2011 | Green
Glenn Hurowitz

My intern, Meg Imholt, is also the president of EcoSense, American University's environmental group... the target of GM's latest cynical marketing attempt.