What if you woke up one morning to learn that your community had become enlisted to advertise for Coca-Cola? You didn't have a choice. People in neighborhoods across your city were told the same thing. That's basically what happened in the city of Chicago.

This week ForestEthics released "SFI: Certified Greenwash", a report that exposes the Sustainable Forestry Initiative's (SFI) industry-sponsored green...

This Earth Day, I think it's important to ask: At what point does "Green Watching" become a form of greenwashing?

Recent abuses suffered by GE's "green" workers -- who are now suing GE -- confirm our worst fears that there's little guarantee so far that green jobs are going to be good jobs.

This one deserves to be on the list for that picture alone. Maybe cooking the earth is the wrong message for a product that purports to be green. The ...

Don't expect any of these companies to admit they have a poor environmental record. In fact, to hear the top polluters tell it, they're as green as Al Gore.

Find out how Sarah Beatty, a determined new green business woman, has earned Green Depot's moniker as America's leading one-stop shop for building solutions.

Amid the negative economic forecasts - housing prices continuing to fall for a while, credit markets taking their time to stabilize - there are also p...

Jean-Georges announces he's opening a green restaurant. Then $72 prix-fixe Rouge Tomate says it doesn't have table cloths because they're "green." Now...

An ad is basically asserting that because it's a 'natural' fiber (i.e. it grows from the ground), cotton is green, or environmentally friendly. Nothing could be further from the truth!

The debate between Joel Makower of GreenBiz.com and Jeffrey Hollender of Seventh Generation on the magnitude of greenwashing has been fascinating, alt...

Greenwashing, the term used when a company misleads a consumer regarding its environmental practices, can make it difficult for the average eco-newbie...