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Gross Rating Point

Will Scaled Social Conversation Drive the Death of the GRP?

Shiv Singh | Posted 05.08.2013 | Business
Shiv Singh

The numbers this year for the Super Bowl were staggering, with some 28 million tweets generated during the event with millions associated with the Pepsi halftime show alone. But it had me thinking further about gross rating points (GRP) as an anchor metric for television advertising.

Nielsen Rolls Out GRP Measurement for Online Video

Andy Plesser | Posted 10.29.2011 | Media
Andy Plesser

Nielsen has introduced a new system for publishers and advertisers to measure gross rating point (GRP's) across web properties, social networks and around online video.