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(VIDEO) TV in Transition: Advertisers "Still have the Runway to Make it Right," GroupM's Rob Norman

Andy Plesser | Posted 09.07.2014 | Business
Andy Plesser

CANNES, France - While the predominant consumption of video still takes place on the television screen, the industry is moving to a world where the de...

(VIDEO) Mobile Has Become the "Dominant Digital Advertising Platform," GroupM's Rob Norman

Andy Plesser | Posted 08.25.2014 | Technology
Andy Plesser

From being a niche advertising sector not too long ago, mobile advertising has fast become the dominant digital advertising platform, says Rob Norman,...

Cannes 2014 Shingerview: Rob Norman, GroupM

David Shing | Posted 08.25.2014 | Media
David Shing

Rob Norman, GroupM's Global Chief Digital Officer, sat down with me in Cannes to talk about all things digital.

(VIDEO) GroupM to Exit Open Ad Exchanges by Year End, Ari Bluman

Andy Plesser | Posted 08.09.2014 | Business
Andy Plesser

Thus far, the rise of automated, "programmatic" online ad-trading techniques has come with the rise of open ad exchanges. But GroupM, parent of the WP...

(VIDEO) Xaxis Combats TV Distraction With Synchronized Mobile Ads

Andy Plesser | Posted 07.20.2014 | Media
Andy Plesser

LONDON -- Now that TV viewers are using mobile devices to distract themselves from TV ads, GroupM's data-driven Xaxis unit is trying to bring those...

(VIDEO) Snowden Revelations Brings Ad Execs to White House

Andy Plesser | Posted 05.18.2014 | Media
Andy Plesser

The revelations of vast personal data collection by the U.S. government has had a big impact on consumer's perception  of the advertising business.

'Branded Video Has Five Seconds To Impress': Group M's Rob Norman

Andy Plesser | Posted 04.27.2014 | Business
Andy Plesser

The emerging space of editorial video content produced by brand marketers is so new that there are few benchmarks for a successful campaign, says Grou...

(VIDEO) "Implantable" Media is the Next Big Thing, GroupM's Irwin Gotlieb

Andy Plesser | Posted 04.12.2014 | Technology
Andy Plesser

Irwin Gotlieb, the ad man who is widely credited with creating the media agency entity, with the formation of WPP's GroupM unit, has grown fond of his...

GroupM's Rob Norman: For Content Marketing, Context Is King

Andy Plesser | Posted 03.29.2014 | Business
Andy Plesser

VIEQUES, PR -- Everyone's talking about "content marketing", "native advertising" or "branded content" - the hybridization of editorial and marketing ...

Look Who's Heading to Vieques for the Annual #BeetRetreat, presented by Videology with AOL On

Andy Plesser | Posted 03.24.2014 | Media
Andy Plesser

The third annual Beet.TV Executive Retreat on January 24-25 at the W Retreat & Spa on the Caribbean island of Vieques.   Over the course of two...

GroupM's Gotlieb On Smart Cars' 'Space Race' For Apple, Google

Andy Plesser | Posted 03.16.2014 | Business
Andy Plesser

LAS VEGAS - In a world where mobile phones are replaced every two years or so, it's frustrating that vehicles' longer ownership terms make in-car ente...

WPP's GroupM Unit Says Half of Agency's Video Ads in EMEA are "Targeted"

Andy Plesser | Posted 01.25.2014 | Technology
Andy Plesser

LONDON - Videos is the fastest part of Xaxis, the data and technology of GroupM, media agency division of  WPP.  It has been a "watershed" year wher...

Real-Time Bidding Reaching 30 Percent of Video Ad Sales, Videology's McMahon

Andy Plesser | Posted 05.30.2013 | Technology
Andy Plesser

Consumer preferences around the platforms of video consumption is leading a "revolution" in the video ad medium, says Tom McMahon, president of Vi...

Watch the Beet Retreat - Recorded Live On February 1

Andy Plesser | Posted 04.02.2013 | Technology
Andy Plesser

Beet Retreat 2013: A Summit of Digital Media... by DailymotionUSA VIEQUES, PR -- Please check out this four and a half-hour Webcast with digital leade...

Dispatch From CES: The Car is the New Media Room:

Andy Plesser | Posted 03.16.2013 | Business
Andy Plesser

LAS VEGAS - The auto is emerging a a new sort of media environment, where driving under 30 miles per hour, a prototype Audi allows drivers to travel...

Dispatch from CES: Connected Appliances Will Emerge as an Ad Medium,

Andy Plesser | Posted 03.13.2013 | Technology
Andy Plesser

LAS VEGAS -- Although Internet-connect home appliances are in extremely early stages, they will emerge as an important advertising medium for consume...

CES Preview: Super HD "4K" TV's on the Horizon, GroupM's Irwin Gotlieb

Andy Plesser | Posted 05.30.2013 | Technology
Andy Plesser

Consumers can expect to find 80-inch TVs for less than $3000 in retail stores in the next few years, says Irwin Gotlieb, chairman of global m...

Fast-Growing TubeMogul Aims at Programmatic Video Ad Buying for Brands and their Agencies

Andy Plesser | Posted 05.30.2013 | Technology
Andy Plesser

TubeMogul, the fast-growing video advertising services firm, delivered over 900 million video ads in September, making it the sixth largest video...