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Growth Hacking

The 4 Types of Viral Content: A Study Based on 300 Social Media Accounts

Sajeel Qureshi | Posted 10.23.2014 | Small Business
Sajeel Qureshi

The 4 Types Of Viral Content - A Study Based on 300 Social Media Accounts Recently our team at Computan studied 300 social media accounts on Facebo...

3 Things the Beatles Can Teach You About Content Marketing

Sajeel Qureshi | Posted 09.17.2014 | Small Business
Sajeel Qureshi

The Beatles are often credited as the greatest rock band of all time. Their following is huge now, but if you look at their beginnings you'll discover something else about the Beatles. They are great content marketers.

Test Any Business Idea for Less Than $400

Sajeel Qureshi | Posted 09.08.2014 | Small Business
Sajeel Qureshi

You've got a great idea for a new store, app or restaurant. Should you quit your job and invest before doing basic marketing research? It's amazing how many businesses are started on a hunch or feeling. Instead, budget $400 in some general digital marketing tactics to test the waters out by doing the following.

4 Things Businesses Can Learn From Sports

Sajeel Qureshi | Posted 08.18.2014 | Business
Sajeel Qureshi

For us, sports is a recreational activity to alleviate work stress. However, if you apply the lessons learned from playing sports, you'll learn the board room and the basketball court have lots in common.

The Growth Hackers Guide to Good UX

Elaine Thompson | Posted 05.20.2014 | Technology
Elaine Thompson

Most start ups don't have enough traffic to test accurately at the very beginning ie they are still grappling around trying to get users at the top of their funnel.

Software is Eating Marketing

Michael B. Fishbein | Posted 04.27.2014 | Business
Michael B. Fishbein

Like so many industries today, technology is changing the field of marketing and advertising. The way people buy is changing. The way people consume m...

7 Rules for Marketing a Start Up

Elaine Thompson | Posted 01.25.2014 | Technology
Elaine Thompson

Stick with these seven rules and you will have a good basis to make your next big idea spread like wildfire.

How Facebook, Twitter and Other Startups Got Big

Ryan Holiday | Posted 01.23.2014 | Technology
Ryan Holiday

Self-imposed discipline with a bent towards results rather than "creative" and sustainability spending is unfortunately not the norm in the marketing industry. But it is increasingly the practice of these tech companies.

What Is Growth Hacking? A Definition and a Call to Action

Ryan Holiday | Posted 11.04.2013 | Business
Ryan Holiday

While traditional marketing chases vague notions like "branding" and "mind share," growth hackers relentlessly pursue users and growth -- and when they do it right, those users beget more users, who beget more users.

Viral Loops or Viral Oops?

Nir Eyal | Posted 06.03.2013 | Technology
Nir Eyal

For creative people working on exciting new technologies, growth feels great. But we should be cautious of using techniques that have a high likelihood of being viral oops instead of viral loops.

How to Acquire Your First Users Without Spending Money

Michael B. Fishbein | Posted 02.16.2013 | Business
Michael B. Fishbein

While I do believe that the best marketing in the world can't help a bad product, and that marketing a great product will make growth a lot easier, user acquisition tactics will probably always be necessary.