"Tableau vivant" or just downright crazy? When it comes to breaking through the noise of the busy book publishing ecosystem, I encourage my fellow authors to not be afraid in taking their message to the streets.
I still believe to this day the quote by Peter Drucker: "Marketing and Innovation are the only two functions of business." When your marketing is solid, all else falls into place.
This video showcases an amazing new interactive mirror that functions like a massive touch-screen, allowing users to paint and draw with the tap of a ...
New Zealander James Stewart is taking guerrilla marketing to a new level this summer by selling tattoos as advertising space on his leg in a bid to ra...