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Guerilla Marketing

I Planted My Self-Published Book On Barnes & Noble's Shelves... And People Bought It

Brendan Leonard | Posted 07.20.2014 | Books
Brendan Leonard

I mean, you can't walk in and take a book off the shelf and put it in your jacket and walk out -- but there's no law that says you can't walk into the store with a book in your jacket and put it on the shelf, is there? Nah. It was a genius strategy, I thought, congratulating myself.

How to Create a Winning Experiential Marketing Campaign

Michael Anthony Fernandez | Posted 01.23.2014 | Business
Michael Anthony Fernandez

Now is the time when most businesses are developing their consumer outreach plans for the 2014. An increasingly popular and effective way for companies to connect with their target audiences is through experiential marketing.

Harvard Author Gets "F" in Guerilla Marketing (VIDEO)

Matt Weber | Posted 03.19.2013 | Books
Matt Weber

"Tableau vivant" or just downright crazy? When it comes to breaking through the noise of the busy book publishing ecosystem, I encourage my fellow authors to not be afraid in taking their message to the streets.

5 Sure Ways To Kick Off Your 2012 Marketing

Michael Tasner | Posted 03.07.2012 | Business
Michael Tasner

I still believe to this day the quote by Peter Drucker: "Marketing and Innovation are the only two functions of business." When your marketing is solid, all else falls into place.

WATCH: Bankers Taped To Lamp Poles In Stunt

The Huffington Post | Harry Bradford | Posted 08.22.2011 | Business

An Australian bank's fees are so low that competitors have duct-taped some of its employees to lamps hovering yards above ground. Or so those respo...

Interactive Mirror Developed by Guerilla Marketing Company

The Huffington Post | Hunter Stuart | Posted 05.25.2011 | Technology

This video showcases an amazing new interactive mirror that functions like a massive touch-screen, allowing users to paint and draw with the tap of a ...

Man Sells Ad Space On Leg To Raise Money

Guardian | Jemima Kiss | Posted 05.25.2011 | Business

New Zealander James Stewart is taking guerrilla marketing to a new level this summer by selling tattoos as advertising space on his leg in a bid to ra...