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Guyism

How To Cover A Hurricane: Men's Sites Versus Women's Sites

Katie JM Baker | Posted 10.28.2011 | Women
Katie JM Baker

Media outlets have been struggling to uniquely package Hurricane Irene content over the past few days. Breaking news websites and Twitter feeds have floods and power outages covered, so how do lifestyle sites, especially those geared specifically to one gender or the other, find a unique angle?