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Haagen Daaz

Brand Management in China: Three Golden Rules

Tom Doctoroff | Posted 11.11.2009 | World

Read More: Simplicity in Advertising, Chinese Consumer, Status, Colgate, Face, Haagen-Daaz, Debeers, Price Premium, Haier, China, Chinese Brands, Confucianism, Sony, Bmw, Nike, Chinese Culture, Pizza Hut, Brand Management, Nestle, Starbucks, Brands in China, Rules of Marketing, P&G, Handycam, Tcl, Changhong, World News
Tom Doctoroff

The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.

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Where My Bees At? Five Brothers Rap and Dance To Save The Honey Bees

Joseph Freeman | Posted 09.27.2009 | Green

Read More: Haagen-Daaz, Rapping Bees, Bees, United-States-Department-of-Agriculture, Honeybees, Green News
Joseph Freeman

The dancing in the video is a nod to a ritual of the honeybees, who after returning from a particularly good round of pollinating "dance" directions to the rest of their hive.

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2008 Enemies List: The Top Ten Vile Persons Who Forced Us To Lose Weight

E. Jean Carroll | Posted 01.27.2009 | Style

Read More: George Bush, Paris Hilton, Enemies List, George W. Bush, Haagen-Daaz, Weight Loss, Bernard Madoff, Bill O'Reilly, J.K.Rowling, Pope Benedict XVI, Style News
E. Jean Carroll

Flaab.com launched a mere 26 days ago, but because it's designed by recent Stanford economics grad Kenneth Shaw for maximum humiliation, nauseating enemies quickly emerged.

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Disappearing Bees Threaten Ice Cream Industry

Guardian | John Sterlicchi | Posted 03.28.2008 | Business

Read More: Haagen-Daaz, General Mills, Honeybees, Honeybee Health Improvement Project, U.S. Honeybees, American Beekeeping Federation, Ice Cream Threat, Bees, Burt's Bees, Business News

The collapse of US honeybee colonies this year is set to devastate America's multibillion dollar agriculture and food industries. Last year about 750...

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