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Exclusive CES Video: 3D Camcorder from Sony -- No Glasses Needed!

Jim Louderback | Posted 05.25.2011 | Technology
Read More: Specs, Canon, 2d, Ces, 3dtv, Hd, Technology, Consumer Electronics Show, Video Camera, Handycam, Dcr, Dv, Electronics, Sony, 3d, Ces 2011, Sony 3d Camcorder, Sony Camera, Sony Camcorder, Technology News
Jim Louderback

So far, 3D has been a failure. The bulky glasses and expensive sets -- not to mention the lack of content -- have made it less than a savior for the CE industry. But that all changed today at CES.

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The Chinese Consumer: Still Projecting and Protecting

Tom Doctoroff | Posted 05.25.2011 | World
Read More: Digital in China, Risk Avoidance, Changhong TCL, Handycam, Tcl, Status Projection, Changhong, On-Line Anonymity, Kaixing Wang, Chinese Digital Liberation, Chinese Consumer, Public Display in China, Beauty Products in China, Chinese Mass Market, Pizza Hut, Safety in China, Sports Cars, Nokia, Baby Formula, Ford, On-Line Games, Twitter, Haier, Iac, Internalized Benefit, Facebook, Haagen Dazs, Bmw, Sony, Mercedes, Autos in China, Externalized Benefits, Beer in China, Chinese Middle Class, Starbucks, Chinese Purchasing Power, Chinese Savings Rates, Weibo, Safeguard, World News
Tom Doctoroff

Contemporary Chinese society, still Confucian to the core, is driven by the need for societal acknowledgment and diffused insecurity. Consumer behavior, characterized by status projection and risk avoidance, reflects these truths.

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Brand Management in China: Three Golden Rules

Tom Doctoroff | Posted 05.25.2011 | World
Read More: Simplicity in Advertising, Chinese Consumer, Status, Colgate, Face, Haagen-Daaz, Debeers, Price Premium, Haier, China, Chinese Brands, Confucianism, Sony, Bmw, Nike, Chinese Culture, Pizza Hut, Brand Management, Nestle, Starbucks, Brands in China, Rules of Marketing, P&G, Handycam, Tcl, Changhong, World News
Tom Doctoroff

The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.

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