So far, 3D has been a failure. The bulky glasses and expensive sets -- not to mention the lack of content -- have made it less than a savior for the CE industry. But that all changed today at CES.
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Contemporary Chinese society, still Confucian to the core, is driven by the need for societal acknowledgment and diffused insecurity. Consumer behavior, characterized by status projection and risk avoidance, reflects these truths.
The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.
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