Unfortunately for food companies, the Internet genie is out of the bottle and there's no turning back. So instead of commissioning studies that demonize the Internet, social media and/or "moms with food fears," food companies should take to heart the one simple lesson to be gleaned from the many recent successes in Internet food activism: Consumers want transparency.
The statement that fructose is toxic is, simply, false. Fruit contains fructose. Honey, which has been part of the human diet since the Stone Age, contains more fructose than glucose. Saying that fructose is toxic but fruit is not is like saying that democracy is evil, but the United States is fine.