Hispanic Leaders

There is urgent work to be done by America's corporations to develop an authentic marketing approach to the Hispanic market, and an approach to hiring that allows Hispanics to bring their whole selves to work. There is equally urgent work to be done by America's Hispanics to step up to their new role as America's "majority minority" to start bringing their whole selves to work and to the community.

With over 50 million Hispanics in the U.S., it's time that our politicians figure out how to authentically include the voices of Hispanics in real ways. Failure to do so will mean missing out on relationships, loyalty, markets, customers, employees -- and the future of America.

The most recent survey from the Pew Hispanic Center showed that 74% of people either do not know or do not believe there is an important Hispanic leader in the United States today.