However, holiday sales aside, there are some compelling reasons that make it pragmatic to increase marketing and advertising expenditures during the final quarter, or even month, of the calendar year.
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So as you prepare your turkey for Thursday's over-indulgence of food, know that your children will exposed to an over-indulgence of holiday advertising along with their cranberry sauce and stuffing.
Marketers have transformed the holiday season into a materialistic feeding frenzy, teaching kids that it's all about demanding -- and getting -- 'must-have' toys.
In the run-up to the holidays, there are several concrete SEM strategies you can implement right now to make maximize your revenue from Black Friday a...
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