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Holiday Advertising

5 Reasons to Increase Your Ad Budget During the Holidays

Steve Olenski | Posted 11.25.2014 | Business
Steve Olenski

However, holiday sales aside, there are some compelling reasons that make it pragmatic to increase marketing and advertising expenditures during the final quarter, or even month, of the calendar year.

It's the Most Wonderful Time of the (Advertising) Year

Julie Dobrow | Posted 11.25.2014 | Media
Julie Dobrow

So as you prepare your turkey for Thursday's over-indulgence of food, know that your children will exposed to an over-indulgence of holiday advertising along with their cranberry sauce and stuffing.

Wondering What Kids Are Nagging for and Why? A New Study Shows the Toys Most Advertised to Children

Susan Linn | Posted 02.08.2012 | Media
Susan Linn

Marketers have transformed the holiday season into a materialistic feeding frenzy, teaching kids that it's all about demanding -- and getting -- 'must-have' toys.

5 Search Marketing Tips For The Holidays | Posted 05.25.2011 | Technology

In the run-up to the holidays, there are several concrete SEM strategies you can implement right now to make maximize your revenue from Black Friday a...