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Honesty Advertising

Truth in Advertising... It Works!

Herman Chan | Posted 09.30.2012 | Business
Herman Chan

Elle Zober stuck a sign in the ground that said: "Husband left us for a 22-year-old... House For Sale by scorned, slightly bitter, newly single owner." It went viral! Marketers pay an arm and a leg for that kind of publicity. Yet why can't they get the traction Elle did?