Just want to pause for a minute to tell you about Sharon Hirsch. She is Purple Lab's Communications Director and she kicks ass!
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As I continue the story of Purple Lab and the making of a brand, here is a vlog to give you some insider intel on a range of things.
Purple Lab presents a video on plastics.
I threw the question on Twitter -- what samples do you keep and what do you trash when you get them? Everyone said they wanted little mini glosses.
In the last piece, we had just received 30,000 damaged components -- and I was suddenly suffering from severe acid reflex, brought on by stress. But this is the story of a bit of our bright light!
Fashion's Night Out was a huge, massive, amazing success -- I couldn't have asked for a better experience.
On September 10th, Anna Wintour, fashion's high priestess, and Mayor Bloomberg are sponsoring an all night event to bring retail and the spirit of shopping back.
I was starting my own business, and It was all starting to fall into place. Then we got the news: All 30,000 of our product components arrived DAMAGED!
When all was said and done, it was a $15 press kit. Yikes. Need I say again that there were 1,000? Remember that savings I was dipping into? It was near gone.
When I got the email from Space.NK, it took me two days to open it because I was afraid of rejection. But I got in! It was the best feeling ever, like getting into your reach school!
While Scoop is not a beauty destination, it is coveted for, among other things, its denim selection. It's the kind of place known for spotting all things new, fun, and fresh.
We are living in a world where consumers have become the media -- they're just as important as the well-coiffed ones in the corner offices as the glimmering publishing houses.
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