As I continue the story of Purple Lab and the making of a brand, here is a vlog to give you some insider intel on a range of things.
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Purple Lab presents a video on plastics.
I threw the question on Twitter -- what samples do you keep and what do you trash when you get them? Everyone said they wanted little mini glosses.
Just want to pause for a minute to tell you about Sharon Hirsch. She is Purple Lab's Communications Director and she kicks ass!
In the last piece, we had just received 30,000 damaged components -- and I was suddenly suffering from severe acid reflex, brought on by stress. But this is the story of a bit of our bright light!
Fashion's Night Out was a huge, massive, amazing success -- I couldn't have asked for a better experience.
On September 10th, Anna Wintour, fashion's high priestess, and Mayor Bloomberg are sponsoring an all night event to bring retail and the spirit of shopping back.
I was starting my own business, and It was all starting to fall into place. Then we got the news: All 30,000 of our product components arrived DAMAGED!
When all was said and done, it was a $15 press kit. Yikes. Need I say again that there were 1,000? Remember that savings I was dipping into? It was near gone.
When I got the email from Space.NK, it took me two days to open it because I was afraid of rejection. But I got in! It was the best feeling ever, like getting into your reach school!
While Scoop is not a beauty destination, it is coveted for, among other things, its denim selection. It's the kind of place known for spotting all things new, fun, and fresh.
We are living in a world where consumers have become the media -- they're just as important as the well-coiffed ones in the corner offices as the glimmering publishing houses.
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