Social engagement managers fear a lot of things: typos; dead links; people asking if you "just tweet for a living"; and tweeting from the wrong account in Tweetdeck, or worse, on mobile late some Friday night... But if there's one thing we don't have to fear anymore, it's building our following and justifying our job's importance, thanks to Gary Vaynerchuck's new book, "Jab, Jab, Jab, Right Hook."
The new challenge is to wear white booties this Autumn. Tricky, but I have at least one alternative in mind: The total white look was a key look on the runways; that'll be an easy one. But I'll choose a slightly off-white tone that'll suit my less tanned skin (Hey, I live in Dubai with almost 350 days of sun...I'll manage to keep that tan).