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FTC Decides on a Double Standard for Citizen Journalists

Jarvis Coffin | Posted 10.19.2009 | Media

Read More: Blogosphere, Iab, Randall Rothenberg. IAB, Online Advertising, Ftc, Internet Advertising, FTC Blogger Guidelines, Media News
Jarvis Coffin

As widely reported (but mostly slept-through) the FTC issued guidelines on October 5th subjecting bloggers to endorsement and testimonial rules that are different from traditional media.

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An Open Letter to the Chairman of the Federal Trade Commission

Randall Rothenberg | Posted 10.15.2009 | Media

Read More: Iab, FTC Bloggers, Internet Advertising Bureau, Federal Trade Commission, Ftc Bloggers Disclose Payments, Ftc, Jon Leibowitz, Media News
Randall Rothenberg

Does the FTC really intend to probe America's opinion-mongering apparatus this closely? Do you have a team of Freuds and Jungs able to examine "the weight" consumers give opinions from social media?

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Ad Experts Offer Social Media Tips at NYC's Advertising Week

Eric Shutt | Posted 09.29.2009 | Media

Read More: Social Media, Proctor & Gamble, Interactive Advertising Bureau, Aol, Campfire, Advertising, Microsoft, MIXX Expo, Interactive Advertising, Iab, Toadstool, Casale, Media News
Eric Shutt

Presenters at IAB's MIXX Expo, a key event at NYC's Advertising Week, confirmed that advertising's future is now squarely focused on social media.

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Ashton Kutcher Offers Katalyst for Change on the Social Web

Eric Shutt | Posted 09.23.2009 | Media

Read More: MIXX Expo, Social Media, Advertising Week, Iab, Katalyst Media, Ashton Kutcher, Hunger, Demi Moore, New Media, Mountain Dew, Media News
Eric Shutt

Ashton Kutcher,'s Twitter feat -- and his new outfit, Katalyst Media -- raise a central question in today's world of media: who controls media's future?

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R.I.P. Analog Television, Hello Digital: MediaBytes with Shelly Palmer

Shelly Palmer | Posted 07.13.2009 | Media

Read More: going.com, Analog Television, Tim Armstrong, France, Timothy Morse, Iab, Digital Television, Mediabytes, Yahoo, Interactive Advertising Bureau, Piracy, Aol, Shelly Palmer, Carol Bartz, Three Strikes, Media News, Blake Jorgensen, Patch, Media News
Shelly Palmer

Today marks the end of Analog Television; AOL acquires local news site Patch and events site Going.com; Yahoo announces that Timothy Morse will serve as the company's new CFO.

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