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(VIDEO) More Data Needed For Personalized Ads: SMG's Lichtenberg

Andy Plesser | Posted 12.15.2014 | Media
Andy Plesser

CHICAGO -- Digital ads can begin to reach individual consumers with specific messages based on unique characteristics - but only if computers know eno...

(VIDEO) The Problem With Video Pre-Rolls: Teads' Jim Daily

Andy Plesser | Posted 12.15.2014 | Media
Andy Plesser

CHICAGO -- It's only natural that online video advertising takes after television advertising - after all, both media are about moving pictures. But, ...

(VIDEO) IAB's Shah: Too Many Viewability Platforms Will Hurt Industry

Andy Plesser | Posted 10.21.2014 | Media
Andy Plesser

Viewability, the recently-defined metric that defines whether an online ad slot is really viewable by consumers is a wholesale change for the industry...

The New York Times Readies Front Page Module for Native Ads

Andy Plesser | Posted 04.19.2014 | Media
Andy Plesser

PALM SPRINGS, CA - It is "early days" for paid posts, the new native advertising program just introduced by The New York Times, but it is set to grow ...

Google Integrates with comScore's Cross-Platform Measurement Tool

Andy Plesser | Posted 04.19.2014 | Technology
Andy Plesser

PALM  SPRINGS, CA -  At the IAB annual leadership meeting, Google and announced its full integration with comScore to measure the impact of cross-pl...

John Battelle on His New Venture: Programmatic for Publishers Big and Small

Andy Plesser | Posted 04.19.2014 | Technology
Andy Plesser

PALM SPRINGS, CA -  John Battelle, who sold Federated Media last month,  has kept the programmatic unit of the company which is called Sovryn.  In...

Buzzfeed Getting 100 Million Monthly Views on YouTube, Steinberg

Andy Plesser | Posted 04.19.2014 | Media
Andy Plesser

PALM SPRINGS, CA  - Buzzfeed has quickly established a big video footprint and is getting 100 million monthly views on YouTube, says Jon Steinberg, P...

IAB & AOL Mobile Discussion Cannes Lions 2013

David Shing | Posted 09.02.2013 | Business
David Shing

In 2012 Mobile stormed into Cannes lions as the hot new category. In 2013, submissions were up 30 percent and the winner was a country first for the Philippines.

IAB Chief: Publishers Demand Industry Standards in Programmatic Buying

Andy Plesser | Posted 08.21.2013 | Media
Andy Plesser

CANNES - While the move to automated systems of buying and selling advertising inventory is inevitable, the ad agency trading desks and the holding co...

Online Privacy & Mozilla's New Policy to Block Ad Cookies

Richard Tso | Posted 08.06.2013 | Technology
Richard Tso

The online ad community has been up in arms since late last month when Mozilla announced its new policy that would block third-party cookies in Firefox by default, cutting out ad networks from being able to track online browsing behaviors.

IAB's CEO Rothenberg on the NewFronts: "Birth of a New, Popular Medium"

Andy Plesser | Posted 07.02.2013 | Technology
Andy Plesser

With the involvement of highly creative television producers, talent and the enthusiasm of marketers, this year's Digital Content NewFronts marks the ...

Exclusive: U.S. Mobile Ad Sales to Top $1 Billion in 2011, IAB's Anna Bager

Andy Plesser | Posted 06.04.2013 | Technology
Andy Plesser

While mobile advertising is a tiny slice of the global advertising pie, "its growth is huge ... and exponential," says Anna Bager who heads the IAB's Mobile Marketing Center of Excellence.

Watch This Space: Google's Seven Predictions for Online Display Advertising in 2015

Eric Shutt | Posted 05.25.2011 | Technology
Eric Shutt

2010-09-29-googlepredictions.jpgAccording to players from Google's display advertising team, five metrics will be more important than the click by 2015.

Twitter Offers Peek at Plans to Monetize Advertising

Eric Shutt | Posted 05.25.2011 | Technology
Eric Shutt

Twitter insists that the day is just around the corner that companies will want to spend millions in advertising on the site, but Twitter's commitment is still prioritizing users over a desire to quickly generate cash revenue.

Trust, Transparency and Authenticity: Review of 4As Transformation Conference

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

"Self expression is the new entertainment," commented Arianna Huffington in her opening keynote address at the American Association of Adver...

Picking Sides for the Interactive Industry's Golden Age

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

The decline of ad revenue has thrown the media into chaos; the industry stands at odds with itself.

Industry Accolades for Aol, Google, Yahoo! and Federated Media IAB

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

Google, Yahoo! and Federated Media were named winners of the Interactive Advertising Bureau Annual Sales Excellence Awards at the annual IAB Conference being held this week in Carlsbad, CA.

FTC Decides on a Double Standard for Citizen Journalists

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

As widely reported (but mostly slept-through) the FTC issued guidelines on October 5th subjecting bloggers to endorsement and testimonial rules that are different from traditional media.

An Open Letter to the Chairman of the Federal Trade Commission

Randall Rothenberg | Posted 05.25.2011 | Media
Randall Rothenberg

Does the FTC really intend to probe America's opinion-mongering apparatus this closely? Do you have a team of Freuds and Jungs able to examine "the weight" consumers give opinions from social media?

Ad Experts Offer Social Media Tips at NYC's Advertising Week

Eric Shutt | Posted 05.25.2011 | Media
Eric Shutt

Presenters at IAB's MIXX Expo, a key event at NYC's Advertising Week, confirmed that advertising's future is now squarely focused on social media.

Ashton Kutcher Offers Katalyst for Change on the Social Web

Eric Shutt | Posted 05.25.2011 | Media
Eric Shutt

Ashton Kutcher,'s Twitter feat -- and his new outfit, Katalyst Media -- raise a central question in today's world of media: who controls media's future?

R.I.P. Analog Television, Hello Digital: MediaBytes with Shelly Palmer

Shelly Palmer | Posted 05.25.2011 | Media
Shelly Palmer

Today marks the end of Analog Television; AOL acquires local news site Patch and events site Going.com; Yahoo announces that Timothy Morse will serve as the company's new CFO.