As a joy champion myself, I had to give Ido a huge hug when I asked him what's most important to him in terms of life and business success. He replied, "I love making people smile. That's the key: giving people joy."
When I met Ido Leffler, the purpose was to talk about what makes his life and his company, Yes To, so fantastic. But an hour and a half later, we couldn't stop talking. I had a dear friend and new hero.