The company is pitching its most attractive side -- whether real or perceived -- and the candidate is tailoring who he or she is to meet the needs of the company. Six months down the road, both sides are unhappy.
Dave was a disengaged 14-year-old. Everything about his world suggested he would fail. He came to class, eyes glazed over, seeing little relevance in school. He was lost. That is, until a teacher found ways to reach him.
Being the real you might cause some discomfort and change. Not everyone will like it when you are more connected and genuine. That's okay. You will now attract just the right people -- those who will love you, support you, and lift you up.