Often the most visible aspect of the Breast Cancer Awareness month is the number of products that are recolored pink to bring awareness and donations to the cause. A growing number of people and organizations are challenging the idea that these areas are actually bringing real benefit -- calling this trend "pinkwashing".
Pin-Ups for Vets is not a typical non-profit. The pin-up calendar, now in its ninth year, featuring twelve US Veterans, is a unique community-building tool. The calendar raises funds to improve Veterans' healthcare, donates funds to VA hospital for medical equipment, improves quality of life for ill Veterans across the US through personal visits, and supports other initiatives, all thanks to pin-ups in decadent 1940s-style outfits.