In Game Advertising

'Angry Birds' Ads Lead To Angry Fans

The Huffington Post | Catharine Smith | Posted 05.25.2011

iPad owners are fired up over developer Rovio's latest update to gaming app "Angry Birds HD." The download opens 15 new levels, unlocks another gol...

In Game Advertising Works: Nielsen

BrandWeek | Mike Beirne | Posted 05.25.2011

Just how effective is that Burger King ad in the game NFL Street? Marketers have often wondered. Considering that more than a third (36 percent) of ga...