iOS app Android app

In the Motherhood

How to Become a Social Storyteller

Peter Friedman | Posted 06.15.2013 | Business
Peter Friedman

"Storytelling" has been marketing's go-to buzzword for a couple years running. And rightfully so. A well-told story that draws on the interests of its audience has the power to connect customers emotionally to your brand and make you unforgettable.

Uma Thurman Movie 'Motherhood' BOMBS In England

Posted 05.25.2011 | Entertainment

Uma Thurman's attempt to be an average harried mom on film did not go over well UK audiences. 'Motherhood,' which was a decided flop in the US, wa...

Listening to Mothers

Romi Lassally | Posted 05.25.2011 | Entertainment
Romi Lassally

ABC shouldn't abandon the principle that made their new sitcom In the Motherhood valuable in the first place -- listening to real stories from real mothers.

Megan Mullally And Cheryl Hines In Sitcom Catfight: Report

Fox News | Posted 05.25.2011 | Entertainment

It wasn't fun and games this week on the set of ABC's new midseason replacement sitcom, "In the Motherhood." I'm told that stars Megan Mullally (of "...

ABC Hoping Jenny McCarthy Can Deliver Web-To-TV Hit With "In The Motherhood"

Silicon Alley Insider | Michael Learmonth | Posted 05.25.2011 | Media

Chastened by NBC's failed experiment with "Quarterlife," the networks have understandably been gun-shy about bringing Web fare to television. But ABC ...