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Inattentional Blindness

The (Really Scary) Invisible Gorilla

Wray Herbert | Posted 03.31.2013 | Science
Wray Herbert

What the invisible gorilla study shows is that if we are paying very close attention to one thing, we often fail to notice other things in our field of vision -- even very obvious things. What if this perceptual quirk has serious, even life-threatening, implications?