While many great options exist to choose from, to save time, we've narrowed the list down to seven of our favorite tools that any corporate enterprise should be using.

Inbound marketing is one of the most powerful tools for generating sales today. However this technique - also closely-associated with related forms of promotion such as content marketing and permission marketing - is only as effective as how well it is strategized and performed.

When you're scouring the Internet for ideas and inspiration, you can find some pretty amazing stuff that should spring the grey matter into life. But there's a thin line between being inspired and creating duplicate content.

Outside of 50 Shades of Grey, self-publishing a book is seldom lucrative -- but for entrepreneurs, executives and authors alike, it can also be an exercise that's well worth taking.

Here's the dirty secret content creators won't always tell you: Just because you can attract a significant online audience doesn't mean it's simple to mobilize or monetize.

It is time for the message to reach Small Business Owners and Corporate Boardrooms alike. Marketing should no longer be seen as a net cost to a business. Today, marketing can create real value in its own right.