Inbound marketing is one of the most powerful tools for generating sales today. However this technique - also closely-associated with related forms of promotion such as content marketing and permission marketing - is only as effective as how well it is strategized and performed.
When you're scouring the Internet for ideas and inspiration, you can find some pretty amazing stuff that should spring the grey matter into life. But there's a thin line between being inspired and creating duplicate content.
It is time for the message to reach Small Business Owners and Corporate Boardrooms alike. Marketing should no longer be seen as a net cost to a business. Today, marketing can create real value in its own right.
Despite the evidence in favor of blogging, many brands are reluctant to blog. While blogs can be a lot of work, they provide a foundation for information on the web and an owned platform for your social business.