The content of the email is critical. As with the subject line, personalization plays a key factor. Consumers are overloaded and quick to trash anything that feels canned or generic, but making them feel special will typically result in clicks.
The average person is bombarded with 75 emails a day and urgent emails often get lost in the clutter. Fortunately, though, email management tactics are easy to implement. Three strategies you can adopt to start controlling your inbox