What is a movie's sell-by date? Studios give tremendous care to the timing of a release date, taking into account competitive films, holidays, market analysis, and executive instincts above my paygrade.
They're going to take over. If you want to suss one out, you have to listen for them. Instead of pitching ideas for pilots and features, they're hyping their next iPad app, social media site, mobile game or distribution platform.
Crowd funding is a tremendous marketing tool, but that's really what it is: a tool. If we go in with any sense of entitlement, lack of follow-through, or weakness, crowd funding will probably not enable us to "seize the power."
I wrote the first draft script forBad Batch, my first feature, about 3 years ago. I joined a writer's group in which the challenge was to write a full screenplay in 2 weeks. This got my ass in gear to write something I knew I eventually would want to direct on a tight budget.
There are networks of digital street teams in the music world so that fans can earn swag and back stage passes by how much social networking and promotion they do for the bands. Why not apply this model to film?