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Influence Marketing

Klout Pivots, Embraces Content Aggregation

Sam Fiorella | Posted 04.16.2014 | Technology
Sam Fiorella

Even those "social media experts" who actively play Klout's game will pull out the authenticity card when describing best practices in social media marketing. How authentic is it to share content for the purposes of artificially increasing an influence score?

Social Influence: More Than Just a Game

Daniel Newman | Posted 04.08.2014 | Technology
Daniel Newman

More content was thought to result in more impressions or clicks on their poorly-placed banner ads. That was then. This is 2014.

Discover the Next Advance in Social Analytics

Jure Klepic | Posted 11.27.2013 | Business
Jure Klepic

One problem influence measurement platforms run up against is the fluid nature of social media. A topic may be trending one day, someone may be popular the next, or themes may change almost hourly. By the time a marketer develops a response, the social universe has moved on.

Live Event Marketing - Content Strategy's New Star... and the Most Underutilized Content Marketing Tool!

Diane Primo | Posted 10.29.2013 | Business
Diane Primo

Customers remember experiences--from what they saw or heard to whom they met--far longer than they'll recall what they read in social media, a blog, an eNewsletter or a case study.

Thought Followship Marketing Results in Thought Leadership

Diane Primo | Posted 08.27.2013 | Business
Diane Primo

In this new era of marketing, the technology infrastructure of social media and the ability it gives us to search anything--instantly--online, has made it easier for thought-followers to find what they need when they need it.

The Final Authority on Influence Marketing

Jure Klepic | Posted 08.15.2013 | Business
Jure Klepic

Influence marketing has been anointed as the golden-haired darling of the social media world ever since marketers first figured out that word-of-mouth...

The Sanctity of LinkedIn Contacts

Sam Fiorella | Posted 08.14.2013 | Business
Sam Fiorella

Your contact list is your most valuable asset; build, nurture, and protect it. Before you accept that next connection request blindly, think about what it says about you.

Google and Apple Join Ford as Key Influencers in the Auto Industry

Sam Fiorella | Posted 06.01.2013 | Technology
Sam Fiorella

A lot of focus has been directed towards influence marketing this past year by businesses seeking to sway public conversations and advocacy in their favor. In response, there's a growing list of social influence platforms and strategies professing to hold the key to identifying and measuring social influence.

Exposing Cyber Shills and Social Media's Underworld

Sam Fiorella | Posted 05.07.2013 | Technology
Sam Fiorella

In an economy where social proof is becoming mandatory for media exposure and sales, cyber shills will be hired in greater numbers by brand and marketing firms, despite their public opposition to the practice.

Influence Marketing vs. Sales Strategy

Sam Fiorella | Posted 03.19.2013 | Business
Sam Fiorella

Consumers, bloggers, and social celebrities with high social influence scores can amplify a brand's message and even a recommend a product they love or are paid to promote, but how targeted is their audience? Are they even in the buying cycle?