We are influenced every day by celebrities, politicians, media, and peers. If Justin Bieber stated, "I don't believe in the tooth fairy," how many little girls would stop believing in that little magical pixie?
Social influence has become a numbers game. How many likes, shares, followers, clicks can you collect? It turns out that it doesn't matter how much influence someone has if their message is irrelevant. Influence can provide sway, but relevance can spark action.
It's not just about creation and distribution anymore. We are literally dismantling traditional structures of distribution and, at the same time, building new forms of curated information dissemination.
Klout, a San Francisco-based Internet start-up with Joe Fernandez, CEO and co-founder, has recently integrated five new services for social media users and brands to measure influence and reach across their networks.