Now, you might ask: What does the number of times the word "because" appears in a given work tell us about whether or not an author was influenced by classic literature? Nothing. The conclusions presented in the paper would be laughable -- if they weren't being taken seriously.
I believe girls and women are particularly vulnerable to "otheration," causing us to cling to the hope that a layer of war paint on our faces and highlights in our hair will mask our secret feeling of unworthiness.
We are influenced every day by celebrities, politicians, media, and peers. If Justin Bieber stated, "I don't believe in the tooth fairy," how many little girls would stop believing in that little magical pixie?
Social influence has become a numbers game. How many likes, shares, followers, clicks can you collect? It turns out that it doesn't matter how much influence someone has if their message is irrelevant. Influence can provide sway, but relevance can spark action.
It's not just about creation and distribution anymore. We are literally dismantling traditional structures of distribution and, at the same time, building new forms of curated information dissemination.
Klout, a San Francisco-based Internet start-up with Joe Fernandez, CEO and co-founder, has recently integrated five new services for social media users and brands to measure influence and reach across their networks.