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Influencers

The 7 Retirement Mistakes That Finance Experts Tell Their Clients to Avoid

Mark Fidelman | Posted 07.21.2014 | Business
Mark Fidelman

As a future retiree I start from where my financial situation is today, not as I would like it to be. That I accept that fact does not in any sense undermine my future goals -- but it is necessary to begin where I am today, if I am to change it to where I want to be.

Leveraging Influencers, Events and Social Media to Ignite Brand Momentum

Gabrey Means | Posted 05.20.2014 | Business
Gabrey Means

To engage on an even deeper level brands can create shared content and experiences with those consumers in real-time. So, how can a brand capitalize on the interplay between real-world events and social media?

The Five Best Sports Influencer Endorsements On The Web: (2 of 2)

Mark Fidelman | Posted 03.15.2014 | Business
Mark Fidelman

In fact, a properly run power middle influencer campaign can produce results 16x higher than a traditional marketing campaign according to Social Chorus.

2014: The Year of the Brand Influencer

Daniel Newman | Posted 03.01.2014 | Business
Daniel Newman

If there is one thing that I have learned in my career, it is that the money always follows the trends. In a world gone social, we are influenced by our trusted network at a rate of near 90 percent and that alone speaks volume for where things are heading.

5 Reasons Why Protesting at the UN Is Useless... Seriously

Benish Shah | Posted 09.27.2013 | Politics
Benish Shah

We want Buzzfeed to tell us what personality type we are and Fox to give us dramatics instead of news so we can poke fun. Because all of that is easier than actually doing something about the things that bother us.

Turns Out - Haterz Are Gonna Hate

Beverly Macy | Posted 11.19.2013 | Business
Beverly Macy

Awhile back, in my social media marketing class at UCLA, we had a discussion on the power of recommendation, influence, and user reviews. It's a very good topic -- the Yelp generation relies almost totally on what their peers say -- good and bad.

Social Media Week LA and What's Trending Announce 2nd Annual "Social 25" List Of Digital Media Influencers

Shira Lazar | Posted 11.13.2013 | Los Angeles
Shira Lazar

What's Trending teamed up with Social Media Week Los Angeles (SMWLA) - a part of Social Media Week Global's worldwide exploration of the social, cult...

How to Make Influencer Marketing Work for You

Jeff Cann | Posted 10.21.2013 | Business
Jeff Cann

Getting the right people excited and talking about your brand has always been one of the best tools in a marketer's toolbox.

Your Best Prospects Are Your Customers' Online Friends' Friends

Chris Abraham | Posted 09.17.2013 | Business
Chris Abraham

The future of social media marketing and digital PR will require learning how to compel everyone's friend-of-a-friend to crow about their clients.

Making Sustainability 'Cool'

John Friedman | Posted 08.31.2013 | Impact
John Friedman

Sustainability and the concept of shared fate -- that we're all on this small planet together and our fates are woven together -- could sure benefit from a good song (or two).

Lessons Learned From an Influencer

David Cleary | Posted 07.22.2013 | Technology
David Cleary

Until very recently I wouldn't have called myself an avid social media user. Sure, I created a Facebook profile in 2006, at a time when a college email address was still required to sign up, but who didn't? The concept of the "social network" has changed a great deal since then.

The Five P Formula for Becoming a Key Person of Influence

Kevin Harrington | Posted 06.23.2013 | Impact
Kevin Harrington

The reality is many people are great at what they do, but they aren't fulfilled and they're stuck spinning their wheels trying to get to the next level. How do you breakout and move past the crowd?

Influencers vs. Advocates in New Media

Kevin Price | Posted 03.23.2013 | Technology
Kevin Price

There are a broad range of individuals who can be called advocates, because they are often a "dime a dozen," while others can also get paid large amounts for promoting certain brands and products.

What the Kardashians Can Teach You About Fashion Blogging (Content Isn't King, Branding Is)

Erin Flynn | Posted 11.11.2012 | Style
Erin Flynn

Building a brand is something that takes a lot of thought and time. Once you find what ultimately makes your readers tick on both a materialistic level and a human level, people will be able to relate to you and your words.

#One4One: Surfacing People Who You Should Know About

Craig Newmark | Posted 09.15.2012 | Technology
Craig Newmark

I go to a lot of tech conferences and in conjunction with that get added to notables lists, due to clerical errors. Sometimes, it's disappointing tha...

5 Tips for Turning a New Signup Into a Power User

Megan Berry | Posted 07.30.2012 | Small Business
Megan Berry

In the first experience, your users decide how much of their time or money they will invest in your company. Will they become a lifelong devoted fan, sharing your company with all their friends or will they drop off after the first signup?

Influencer of the Week: The Wikipedia Blackout

Connie Dieken | Posted 03.20.2012 | Business
Connie Dieken

Wikipedia went dark for a day and illuminated the world on how to influence boldly in the 21st century. The site's massive one-day protest of the Sto...

Influence

Casey Miller | Posted 03.18.2012 | Home
Casey Miller

We are influenced every day by celebrities, politicians, media, and peers. If Justin Bieber stated, "I don't believe in the tooth fairy," how many little girls would stop believing in that little magical pixie?

Who Is America's Most Influential Educator?

John Merrow | Posted 08.28.2011 | Education
John Merrow

A month or so ago, I speculated about the most influential person in American education, then put forth four nominees -- Wendy Kopp, Big Bird, Arne Duncan and Joel Klein.

Circles of Trust

Matthew Dowd | Posted 07.27.2011 | Politics
Matthew Dowd

The widespread availability of multiple cable channels, cell phones, handheld devices, computers, and the Internet has taken America back more than 100 years to a time when navigators, or "influentials," ruled.

Influencing the Influencers

Beverly Macy | Posted 07.16.2011 | Technology
Beverly Macy

In 2010, Northwestern University scientists used mathematical algorithms to rank the most influential people tweeting daily. What did they find? Some of Twitter's most popular influencers (think Ashton Kutcher and Lady Gaga) aren't really all that influential.

Why Maverick might be 2011's Influencer

Kenji Summers | Posted 05.25.2011 | Media
Kenji Summers

Marcus Troy wants to tell a story. Meet Marcus Troy, a digital and Montreal native that has made a name for himself through blogging about the things...

Latina Bloggers and Blogalicious

Kety Esquivel | Posted 05.25.2011 | Technology
Kety Esquivel

(You can listen to this post in Spanish here: http://bit.ly/c1SgRy) A few days ago, I had the honor and privilege of being one of the keynote speaker...

Introducing the Sweet Spot: Latinos/Hispanics and Web 2.0

Kety Esquivel | Posted 05.25.2011 | Technology
Kety Esquivel

I am thrilled to see a couple of recent studies that provided a quantitative backing to what I and others in the industry have been saying for years: Latinos are in Social Media.

Identifying the Elusive Influencer

Auren Hoffman | Posted 05.25.2011 | Business
Auren Hoffman

One wouldn't think of a personal assistant as being an influencer but Reggie Love talks to the most powerful person in the world twenty times a day -- he is Obama's personal assistant.