Everyday there are thousands of marketers competing for my time. I am consuming data and information at an alarming rate both online and off. When I am at my computer, on average I am switching tabs or functions more than twice every 60 seconds.
If you can't or won't help yourself by seeking out the newest and best, you and your company will eventually become irrelevant. It's your job to lead the way into the new territories, but you can't go blindly.
The cure for information overload is coherent curation -- data-driven discovery managed by skilled, thoughtful, and in some cases expert curators. Much as the quality of a restaurant is created by the chef, the quality of the curated end-product is going to be made by the curator.
Living in the information-saturated world that we live in, it is much more of a choice. The choice where to put my focus, my energy, my attention, when there are so many things to think about and do and get accomplished.
The news is overwhelming and we are not evolutionarily developed to take in this amount of information about that many people suffering. So when it's too much, I'm just going to look at what's right in front of me: my kid, my veggie burger, my guitar.
I'm a huge fan of access to, and exchange of, large quantities of information, and I know I'm not alone. It's estimated that nearly 80 percent of baby boomers -- nearly 60 million -- are online and spend more time there than any other group.
Sometimes that voice within, the inner GPS system that is there for all of us, guiding us and showing us how to create our lives (if we were but quiet enough to hear it) gets shut out because of the constant bombardment of stimuli on our phones, computers and everywhere we look.
We are human beings at work. Sometimes delicate times call for a slight reminder. Managing one's intake of information under such circumstances is directly related to what I call the new APR in the workplace: the attention, productivity and resilience of talent.
It bombards us all the time from everywhere and there are millions of Facebook and Twitter reactions. They are good for selling things and publicity. But life goes on, scandal flares and then everybody forgets about it.
I don't know about you, but my GPS system has taken me off-route sometimes to some pretty crazy places. When I go off onto those dark roads that just don't seem quite right, I actually defy my GPS and force it to recalculate my route. The same is true in my life.
While all of these tools can help a bit, none will completely eliminate information overload or the stress of living in a society where you're expected to be on call 24 hours a day. But there's a tool for that built into just about every device you own. It's called the On/Off switch.
These groups of thought leaders are blogging, tweeting, meeting, and plugging in to social media with innovation and enthusiasm that in many ways surpasses many of the media organizations that I know well.